Shorten your forms.
One reason that users don’t convert is because there’s friction in the process. For example, if you have a long form, visitors might be hesitant to fill it out.
It’s your job to eliminate hesitation, not create it. By shortening your forms, you’ll create trust among your audience. Plus, it takes less time to fill out so users are more likely to complete it.
Track how people interact with your site.
It’ll be hard to improve your conversion rate if you don’t understand how users are interacting with your site.
But how can you see where visitors are getting tripped up? With website analysis tools, you can see screen recordings of users on your site. You’ll see what they click on, if they skip over an offer, or if they stop filling out a form in the middle.
Add live chat.
When a web visitor doesn’t convert, they might have a question or concern about your product or service.
To avoid losing potential customers, you should consider adding live chat to your site.
With live chat, your customer service or sales employees can alleviate concerns of prospects who are on the fence.
Incorporate multimedia elements to your landing pages.
Have you ever ordered something at a restaurant and when it came out, it looked completely different than what you imagined?
You don’t want this to happen when people download your content offers. To avoid this, include images and videos of your product or service on your landing pages.
Multimedia elements make your site feel more trustworthy. Plus, it’s the preferred way of consuming content.
To improve your conversion rate, try adding images of graphs and charts, or video testimonials to your site.
Improve your page speed.
When it comes to mobile conversion, a huge obstacle is page speed. This is the time it takes for your content to appear on the screen.