Who is Primal Life Organics?
Primal Life Organics is a company dedicated to the manufacture and marketing of natural and organic personal care products. Founded in Akron, USA, in 2008 by Trina Felber, it operates as a natural cosmetics brand that covers everything from oral care to skin care and body care. In January 2024, it was acquired by Society Brands and sells its products globally through its online store.
What products and services does Primal Life Organics offer?
– Dental
• Dirty Mouth Toothpowder (tooth powder with clays and essential oils)
• Mineral Toothpaste (whitening paste with hydroxyapatite and colloidal silver)
• Toothpaste Chews (cleansing tablets)
• Gum Serum and Gum Drops (gum serum and drops)
• Real White Sonic Toothbrush (sonic toothbrush)
• Real White Teeth Whitening Strips and V4 Whitening System (strips and LED system)
– Skincare
• Earth Cleanser (facial cleanser)
• Coffee Bean, Blu Berry, and Carrot Seed Serum
• Beyond Face Moisturizer (facial moisturizer)
• Foundations, eye shadows, and other mineral cosmetics
– Body
• Stick Up Deodorant (natural deodorant stick)
• Body Wash Bar (body wash)
– Bundles & Save: discounted bundles combining their best-sellers in dental, skincare, and body care.
What advantages does Primal Life Organics offer compared to its competitors?
– 100% natural, paleo and vegan formulations, free of phthalates, petrochemicals, propylene glycol, and synthetic preservatives.
– Use of three mineral clays (bentonite, white kaolin, and French green) to remineralize and cleanse without damaging enamel or mucous membranes.
– Essential oils with antiseptic properties that provide freshness and fight bacteria.
– On-demand production: each batch is prepared upon order, ensuring freshness and reduced waste.
– Cruelty-free commitment and the most eco-friendly packaging possible.
All these attributes differentiate Primal Life Organics from conventional brands and many startups that still incorporate chemicals or preservatives in their formulas.
What do their customers think?
– The website highlights «More than 7,600 5-star reviews» for dental products, highlighting their pleasant taste and effectiveness in whitening and long-lasting freshness.
– «The clay formula leaves my teeth much cleaner and my breath stays fresh all day.»
– «I love that it’s organic, vegan, and free of harsh additives for my sensitive skin.»
– «The subscription saves me time: I always receive my favorite products without worrying about reordering them.»
These ratings are consistent with the Meta Analytics, where users praise the freshness of the freshly produced batches and the transparency of the ingredients.
What is your website like?
– Intuitive navigation with well-defined categories (Dental, Skincare, Body) and «Best Sellers» and «Bundles & Save» sections that facilitate upselling.
– Clear calls to action: free shipping banner on purchases over $99 and visible purchase and subscription buttons.
– Detailed product descriptions highlighting ingredients, benefits, and directions for use, supported by high-quality images.
– Integration of testimonials on the home page reinforces credibility, although Trustpilot reviews point out difficulties in canceling subscriptions online, suggesting optimizing this functionality in the user portal.
– Acceptable performance, but could be improved by compressing images and adding a language switcher to expand its international reach.
Primal Life Organics
